Dealing with the media

What media relate to your work
The newspapers are not your rival
When do you contact the media

How the Media Manager will assist ARCCSS

Tips for the interview



If your job benefits the media.


Research found that citation rates would rise by 70% in the first six months of publication in record papers.

A three-year study experiment in 100 journals in Wiley has seen a 1.8 times average of increased paper downloads, with a spike in quotes by 2 – 2.2 times, to encourage science publications for journalists and bloggers.

Any paper with an ARCCSS press release has contributed, annecdotically, to a researcher in a similar region asking that a copy of the paper be submitted to the media manager.

In the first three days of publishing, social media, particularly Twitter, may forecast highly cited posts.



The newspapers are not the adversary


It is necessary for you to understand two things before we even venture into the basics of media contact.


You are the professional

You are not attacked by the media.



You're the specialist: A graduate student learns more about climate science than a reporter who has served for 40 years. Journalists are more intimidated than by the interview by the information.


The newspapers are not the adversary: The media are involved in taking you and your findings to the mainstream, aside from certain shock jocks and well-known environment cranks. If you were called, you would like to know what you think and hope the listeners to be too. You can stop cranks quickly as long as you have verified the interviewer in advance.




When do you expect media interaction?


The essay was accepted in a document or journal.

If you choose to respond to a media report or incident as an expert

To endorse the marketing or introduction of a case, website, app etc.

Submissions from policy

You should and should say no to questions from the media: Do not take the interview if the invitation for an interview deals with issues outside of your sphere of experience or if you have not a clear understanding of the topic. Speak with the media boss if in question.



How to assist the ARCCSS Communications Manager


You should train for this interview through the Publicity Manager.

You may help to determine a research paper's newsworthiness. If you are also doubtful that yours is newspaper valuable, feel free to contact them.

Media Strategy General Advisory

You will help compose a viewpoint press release

Pitch for the other reporters

Arrange opportunities for films and photos

Support for promotions in the social media.

Arrange publicity activities for big science programs

Develop newsletter stories

Design study blogs

Fill the ARCCSS website with stories.



Tips for the interview


Almost all of you are having an interview at any stage. It is best not to react right away and off your mango if you get a call from a journalist. Get your info, deadline, questions or topics and hang up and pledge to call back. You have months to schedule this. At the time of the touch no interview could ever be completed, regardless of how insistent the reporter is.




Two main topics are reminiscent of interviews.


Preparation: Preparation

Maintain it easy





Preparation: Preparation


Key messages: Plan three points in order of importance to be sent forward. Each sentence decreases these scores.

Analogy: Strive to create a clear picture/analogy whenever possible that catches the spirit of your study.

Avoid jargon: Consider communicating to someone who has no expertise with your profession. In general, you should imagine. In the next item, there are exceptions to this law.

Think about the audience. Certain audiences (farmer, environment workers) are well educated, others are less well informed (the general public). Care of the degree of interpretation and the sound that can accommodate the audiences while approaching an interview. You take a different view for Project or Triple J versus Lateline or at 7:30 a.m. A wide range of decision leaders (Q&A, Radio National – Mornings) are often included among the listeners of such shows, so it may be helpful if you answer queries.

Controversy management: remember where points of controversy can occur. Go ahead of time for answers to these.

Required detailed info: Make sure you are absolutely on top of the issue if you are requested to comment on an article or some piece of knowledge.

Look at the interviewer: How are them? What is the history of them? The response to these queries is presumably already communicated to your contact manager.

Interview type: find out about the interview's essence, publishing, radio, tv, video or live. interview type:



The conference


Notes: It is important to have notes – particularly three main points – in front of you for newspaper, radio or telephone interviews. These help you focus on the subject and retain the interview in your knowledge fields.

“I don't know”: don't be scared in an interview to utter these three words. Worth not answering questions beyond the field of expertise. it is necessary. This is how trouble lies. If you say that you don't know and it's a matter for another specialist, it closes this issue automatically. The interview allows you to monitor.

Response briefly: the first answer must be to respond immediately and directly to the query and then to clarify why. Do not qualify until you respond, which is the best way to lose your audience.

It does not jargon.

Reforming power: when a journalist questions if the foundation of the issue is wrong, justify this instantly and then revisit it. The current world temperature is the same as global warming. A typical example is this.

Try not to fill the silence: Several of the topics of the interview include tics that tell “um” or “aa” or sometimes to fill the gap between words and feelings. Silence is strong. Silence is strong. It demonstrates you think and generates a pleasant suspense which encourages the audience to listen. In comparison, verbal tics can detract from your message until pointed out.

Interviews of TV:

Wear a few, if any, conservative clothes.

Be mindful of your words – appear dedicated and engaged.

Change the voice's tone.

Silence be relaxed.

Be thrilled with your job. The greatest communicators are still optimistic.

Relax, smile, this is not a chat and you know better than the questioner.

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